Burning the Ships: Intellectual Property and the Transformation of Microsoft read
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Burning the Ships: Intellectual Property and the Transformation of Microsoft by David Kline, Marshall Phelps
Burning.the.Ships.Intellectual.Property.and.the.Transformation.of.Microsoft.pdf
ISBN: 9780470432150 | 186 pages | 10 Mb
Burning the Ships: Intellectual Property and the Transformation of Microsoft David Kline, Marshall Phelps
Publisher: Wiley, John & Sons, Incorporated
Praise for Burning the Ships: Intellectual Property and the Transformation of Microsoft "Told with a litigator's attention to detail, Burning the Ships recounts the journey that forced Microsoft to face its own 'succeed or die' moment. It's a powerful high-stakes lesson in strategy and survival that speaks volumes to business leaders of all stripes about the courage required to embrace radical business transformation." –William J. Amelio, President and CEO, Lenovo "Intellectual property does not show up on your balance sheet, and your board of directors would not recognize it if it were set out on a table in the ...
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